Search Engine Optimization
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Social Media Optimization
The goal of SMO is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Online Reputation Management
ORM is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals.